Get the foundations right
Review your idea, existing research and up to five alternatives or competitors.
Define what you sell, who it is for and how you will bring it to market. Build the foundations with a thinking partner at your side.
You are preparing a new venture or introducing a new service, and have the time and resources to act on the plan.
Practical materials, built around your situation and reviewed with you.
One initial customer segment, a core offer, positioning and pricing logic.
A clear view of how you sell, deliver and support the offer.
A twelve-month forecast with three scenarios and explicit assumptions, built from the information you provide.
Copy for one offer page, key messages and an outline of the customer onboarding process.
Priorities, responsibilities and the first tests to run.
Working sessions, time to act and a defined handover.
Review your idea, existing research and up to five alternatives or competitors.
Decide on customers, positioning, pricing and how the business will work.
Build the forecast, commercial page copy and onboarding outline.
Review the deliverables and agree the next 90 days of action.
You provide business inputs, join customer conversations, approve decisions and own the execution of the launch.
Two consolidated revision rounds and corrections to agreed deliverables for 14 days after handover are included.
Additional work is agreed and priced separately.
Optional monthly follow-through: two 45-minute calls and review of two agreed work items.
We work on your positioning, messages and the copy for one offer page. Visual identity and website development are separate projects.
You will have the agreed offer, planning tools and roadmap. Your actual launch depends on the product, team, resources and decisions involved.
The model supports planning and makes assumptions explicit. Fundraising execution, investor materials and external validation are not included.
Tell us about the priority you want to address.